Crafting a Distinctive Identity for Malhablada - A Mexican Snack and Food Pop Shop
Malhablada, an exciting new Mexican snack and food pop shop based in Austin, TX, embarked on a quest to establish a unique and captivating brand identity. The goal was to embody the fusion of bold Mexican border snacks and the dynamic personality of its owner. The design process began with comprehensive research and client consultations, enabling a deep understanding of their vision, target audience, and cultural influences. The logo was designed to harmoniously blend the vibrant flavors of Mexican snacks with the owner's distinctive charisma.
In addition to the logo, the project encompassed the design of the taco wrapping paper, and stickers to ensure a cohesive brand presence. The packaging was crafted to entice customers and evoke curiosity about the delectable offerings inside. Motifs were thoughtfully incorporated into the wrap paper patterns, adding a touch of Tex-Mex to the experience. The stickers infused the brand with a playful charm, forging lasting connections between Malhablada and its customers.